What's wrong with hiring people for their smarts - for academic pedigrees, high IQs or text scores?
What many leaders don't realize is that increasing a company's smarts by 25% won't translate into revenue growth of 25%. Not even close. Just as important as skill and intellect is the ability to connect emotionally with customers. So it's important to hire for smart plus heart - for qualities such as warmth and personality as well as brainpower.
In this execuBook, author Susan Scott explains why hiring for smarts is just one of several worst best practices that not only fail to resolve the problems they're meant to resolve, but actually escalate problems, compromise results, derail effectiveness and drive away talented employees and profitable customers.
This summary offers a bold alternative to conventional management practices. It will be of interest to human resources professionals and other business managers.
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