Why is a presentation by Steve Jobs always so compelling?
Jobs is the most captivating communicator on the world stage, according to author Carmine Gallo, because he has transformed the typical dull, technical, plodding slide show into a theatrical event complete with heroes, villains, a supporting cast and stunning backdrops. And his techniques can be learned and adopted by others.
In this execuBook, Gallo explains how Jobs approaches the task of crafting a presentation - such as using seven elements to create the underlying story, and drafting the initial outline on paper, not on a computer - and describes the care, thought and attention to detail that go into every step of the process.
This summary is a guide to applying the techniques of a brilliant communicator. It will be of interest to anyone who wants to make more effective and exciting presentations.
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