How does IBM control the way its employees use Twitter?
It doesn't. Every day, employees of the world's largest computer company are involved in thousands of conversations on Twitter, the fast-growing social media communications tool, yet no one at IBM corporate headquarters decided that employees should tweet, there's no official policy directly applicable to Twitter, and employees can talk with anyone they wish about anything they want. And IBM is delighted with the results. Twitter saves time, brings employees and customers closer together, and makes the company collectively smarter.
In this execuBook, author Shel Israel describes how IBM and Dell, among other companies, are using Twitter for business purposes, and offers advice on how you can begin your Twitterville journey on the right foot.
This summary looks at the business implications of one of the most successful social media tools. It will be of interest to managers who want to stay abreast and take advantage of this powerful communications phenomenon.
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