How have Google founders Larry Page and Sergei Brin managed to keep their company on track through its spectacular growth from startup to global giant in just over 10 years?
Early on - in 2001 - Page and Brin accepted and learned to work effectively in a triumvirate with Eric Schmidt, an experienced IT executive who joined Google as chairman of the board and soon became CEO. Even more interesting is the impact of someone virtually unknown to the outside world: coach Bill Campbell.
In this execuBook, author Ken Auletta describes the unconventional Don't be evil background of Google and traces the influence of Schmidt and Campbell on the company's engineering-driven culture.
This summary looks at the inner workings of one of the most successful companies of the 21st century. It will be of interest to corporate leaders and managers, whether in technology or any other industry.
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