What can we learn from the success of Wikipedia?
The emergence of the not-for-profit, volunteer-created and maintained online encyclopedia coincided with Microsoft's development of MSN Encarta, a professionally produced encyclopedia delivered first on CD-ROM and later online. According to all the normal rules of business, Wikipedia should be long defunct by now, and MSN Encarta should be going strong. In fact, Wikipedia is the largest and most popular encyclopedia in the world while MSN Encarta was shut down in 2009.
The conventional view of human motivation has a hard time explaining this result, says author Daniel H. Pink. In this execuBook he describes how our traditional views about motivation have changed over the years and why it's time for a more up-to-date approach that will help us understand phenomena like the success of Wikipedia.
This summary explores the underlying factors that drive human performance. It will be of interest to managers and leaders who seek to motivate people more effectively.