KM Certificates Course: KMKS04 The Customer Focus: Business Development, Marketing, and CRM for Knowledge Services
Dates: 19 April - 7 May 2010
View discount options including the EOS scholarship and buddy discount.
This course emphasizes techniques for identifying knowledge services users/customers and offers specific, measurable tools and milestones that knowledge services managers can adapt and implement for establishing and/or increasing the recognized user base. Topics covered include:
- customer relationship management (CRM) and its application in the knowledge management/knowledge service workplace
- the value of assessing the user perspective in service delivery
- the value of establishing quality standards for service delivery
- matching customer expectations to resource allocation authority
Click on the course title above for course details and to register.
Questions? Need more info? Contact clicku@sla.org.
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