This week's installment from 2009 President Gloria Zamora and President-elect Anne Caputo takes a look at the SLA Alignment Project. This alignment project will not only help refine SLA's current positioning in the marketplace, it will also provide us with a framework for discussing the value that you bring to your employers in a clear, compelling and cohesive voice.
This two-year research initiative and the results of our study have already provided SLA with more effective ways to communicate with those outside of SLA about the information profession. This video covers what the alignment project is all about, and what you can expect to come of it in the next year.
This segment is the second of a three-part video message series with Gloria and Anne that I will be happy to bring to you through posts on Executive Connections over the coming weeks. Stay tuned for next week's message on leadership in SLA.
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