As I attend SLA’s 2009 Annual Conference and INFO-EXPO, I am happy to see my eager members rushing to get to the next session, visiting our many vendors in the exhibit hall and networking with their fellow info-pros throughout the conference center. Yet even as we are under one roof discussing findings of the Alignment Project and other hot topics, we are intently focused on how SLA and the information profession are viewed by the outside world.
That is we are thrilled that today’s Wall Street Journal has a full page ad (page A16) promoting the value of information professionals and celebrating SLA’s Centennial. The ad, sponsored by our friends at Dow Jones & Company, is headlined, “Some people know how to find all the answers,” and depicts SLA founder John Cotton Dana.
The Wall Street Journal reaches about two million people a day, including C-level executives and other senior managers—a crucial audience in SLA’s ongoing efforts to demonstrate why organizations must have trained professionals to provide actionable knowledge.
Try to get your hands on a Wall Street Journal today, take it to your manager, and open it to page A16. If you are at the SLA Conference, stop by the Dow Jones & Company booth to grab a copy. It will be a great reminder of how you contribute to the success of your organization.
Please join me in thanking Dow Jones & Company and the Wall Street Journal for this opportunity and for all the support they have given SLA and the profession over the years.
Please join me in thanking Dow Jones & Company and the Wall Street Journal for this opportunity and for all the support they have given SLA and the profession over the years.
Posted by: eve isk | 22 June 2009 at 02:49 AM
Forgive me if I don't get excited about WSJ's take on librarians. Having just closed down their own news library this year, it rings a bit hollow.
http://www.ala.org/ala/alonline/currentnews/newsarchive/2009/february2009/wsjcloseslibrary.cfm
Posted by: Annette Feldman | 02 July 2009 at 03:03 PM