I've been catching up on my professional reading, and I picked up the July 2009 FUMSI Report on social media in the enterprise. The issue includes the results of a survey on how social media is used in organizations, integration of social media with business processes, and the culture surrounding social media in the workplace.
Respondents indicated that internal blogs were the most popular "official" social application (external blogs were rated second most popular). However, LinkedIn proved the most-used tool when both "official" and "unofficial" uses are included. Least popular overall? MySpace and Second Life...not a surprise.
What is distressing are the results related to social media integration. Overall satisfaction with how social media is at work in the organization was rated an average of 1.91 out of 4.00. That's pretty low. Seems that, in general, some staff "get" it (2.24 out of 4.00), but the marks for senior management are lower (2.07 out of 4.00). And 53% of respondents indicated that the atmosphere surrounding social media is "very restrictive" or "somewhat restrictive." And respondents are frustrated.
How are social media (blogs, Facebook, LinkedIn, Twitter, etc.) taking off in your organization? Do you feel free to use these tools? Are you encouraged to use them? Most importantly, have strategies been developed to maximize their power?